In order to be successfully promoted in search engines a website should be brought to an ideal technical condition.

Technical optimization includes:

• setting the website accordingly to the W3C standards for it to be displayed correctly in all modern browsers and to be perceived normally by search bots;
• putting the reference structure into order, designing correct cross-linkage;
• getting rid of unnecessary scripts and redundant code;
• working with html and meta tags;
• and other technical actions.