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Website promotion or Search Engine Optimization (SEO) is a process consisting of HTML code update, website content and control of external factors, in order to improve the website positions in search engines result pages by certain keywords.
The tendencies of the last years show that the increasing number of people use the Internet to find some information on a service, a price, in order to compare purchasing conditions in different online and regular stores, etc. As it was mentioned in the vision section, the statistics show that during the last 3 months in 2009 about 70% of people in UK at least once went online. These people become potential clients of the companies having an Internet website and offering any goods or service.
The most important challenge of a website promotion is to make the visitor who has entered an inquiry concerning your company’s field of activity in a search engine (Google, Yahoo, etc.) find himself on your website, not a competitor’s. The higher a website is positioned in search engines result pages, the more target visitors it gets. The task of the Next Web Design is to make the clients’ websites be ‘on top’ by the chosen search keywords.
Given the fact that the website promotion prices are considerably lower than the advertising prices in traditional mass media (TV, radio, press), and almost any visitor who has come to the optimized company website from search engines is a "target visitor" (i.e. looking for exactly what you offer), the website promotion return is much higher than from traditional advertising. And this tendency becomes increasingly obvious with each month.
More and more companies consider own website not only as a trademark providing the general information, but as a high-grade business tool, capable to attract many new clients and thus profitable.
Next Web Design helps the clients to attract visitors to their websites in various ways, without being limited to SEO only.
Below, you can find the list of the visitors’ attraction possibilities offered. If you would like to get some more detailed information or you have not found in the list the service you are interested in – contact us!
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Here you can find the answers for the main questions that may arise when considering website promotion in search engines.
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Prior to visitors attraction campaign, it is necessary to perform full website auditing in several directions. No campaigns for visitors attraction - neither SEO, nor any other kinds of promotion - will give any expected results if the website is not prepared for optimization, is inconvenient in use or is on a bad hosting.
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A successful website promotion campaign is impossible without the detailed analysis of competitors’ websites. The choice of the promotion strategy is influenced by the number and authority of the websites the promoted website will have to compete with in search engines output.
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A keyword is a word or a word combination mentioned in the text of a website and bearing essential meaning, which reflects the page content the most precisely. SEO is carried out considering the definite keywords, and the website’s position in search engines output depends on how well the website is optimized for the keyword mentioned in the search query.
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Composing texts for websites (filling the website with content) in such way that the website is ‘loved’ by search engines as much as possible and, nevertheless, is clear for a common user, is called SEO copywriting.
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In order to be successfully promoted in search engines, a website should be brought to the ideal technical condition. Technical optimization includes:
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A website promotion cannot be organized by using internal methods of SEO only. At the moment the situation is that even the most interesting and convenient website with the unique content and correct internal structure can have no visitors if other websites do not consider it interesting (do not offer backlinks to it).
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Contextual advertising is attracting visitors to a website by placing advertisements in search engines and on websites of similar subject. The advertisement is only displayed to the visitor if he has entered the search inquiry mentioned in the advertising campaign, or if the advertised website content corresponds to the content of the visited website. The payment is due if the user switches to the website (clicks the advertisement).
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In this case, media advertising is understood as placing banners for attraction of visitors on various advertising platforms.
The main advantage of this kind of advertising is very vast audience coverage. Usually, media advertising is used for increasing the level of brand recognition.
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Social networks - thematic communities connecting people by certain criteria and allowing them to communicate, i.e. having high interactivity level.
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Viral marketing – quite new technology for visitors attraction, which, however, is used actively already. The essence of viral marketing is the following:
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