A successful website promotion campaign is impossible without the detailed analysis of competitors’ websites. The choice of the promotion strategy is influenced by the number and authority of the websites the promoted website will have to compete with in search engines result pages.

The competition analysis in the business sphere of the company includes:

• defining the main competitors’ websites which are top ten in the main search engines result pages by the required keywords;
• analyzing the main competitors websites by various parameters (lifetime, authority, the number of backlinks, etc.);
• finding out the means of promotion of the main competitors websites;
• developing a promotion strategy that would allow leaving the competitors behind.