Prior to visitor’s attraction campaign, it is necessary to perform full website auditing in several directions. No campaigns for visitors’ attraction - neither SEO, nor other kinds of promotion - will give any expected results if the website is not prepared for optimization, is inconvenient in use or is on a bad hosting.
Website auditing is divisible into several kinds:
- technical website audit: the website is checked for errors according to the W3C design standards, the links structure, displaying accuracy in different browsers with different screen resolutions and a number of other parameters are analyzed;
- website content audit: analyzing the website from the perspective of search engines, positions by the important key inquiries, density of the keywords, indexation trouble-shooting etc;
- website usability audit: analysis of the website structure, convenience of the sections shifting, stylistics and some other aspects;
- checking website for the safety standards compliance (password security, user data integrity, trouble shooting).
As a result, you get a report containing recommendations on the necessary changes in the website structure and content.